Paolo started his career thanks to his talent mixed with his passion for story telling that brought him a great following on social media.

His career developed into publishing, becoming a contributor for Elle and one of the founders of Lampoon magazine.

After his publishing experience, Paolo founded his creative agency: @asap. studio which realizes web campaigns for the most important fashion brands such as Chanel, Maserati, Bulgari, YSL, Tom Ford, Estee Lauder, H&M.

As Influencer he collaborates with brands : Louis Vuitton, Tom Ford, Valentino, Armani and Salvatore Ferragamo, not only in the field of fashion but travel and lifestyle too.

In 2017 he won the Rising Starprize at the Venice Film Festival and one year later he produced his first Tv documentary that explores the influencer world called THEInflucers”.

Two summers ago Paolo published his first novel : Meet me alla Boa”, in 2018 which instantly became a huge success and in 2020 he published his second one Per caso” which confirmed his incredible talent as a writer. Paolo’s novels quickly became two best sellers, reveling his great skills as a writer.

Last but not least, Paolo created a new concept which is growing day by day as nobody would expected: @suonarestella, a dynamic and direct window focused on interior creative and innovative design elements that reach every single user through the creative’s life of Paolo Stella.